AUDEO AUDWeld

Draft review · audeo.sg/audweld

Three directions for the AUDWeld landing page

Same brief, same brochure content, same AUDEO header and footer. What changes is posture: how much data is on screen, how hard the photography works, and who the page is talking to first. Click any preview to open the full page.

Shared across all three
AUDEO chrome, brochure copy, 60+ wire designations
Imagery
11 photos extracted from the brochure PDF — no stock, no placeholders
Contact
AUDWeld@audeo.sg · WhatsApp +65 8752 4395
Build notes
One shared behaviour script, AEO/GEO schema on each page

Concept 01

Industrial dark

Closest to the brochure. Dark AUDEO canvas, product photography beside the headline, content released progressively through an accordion and industry tabs.

Talks to
Mixed audience arriving from the brochure or a WhatsApp link
Structure
Hero → capabilities → brand → industries → accordion range → tabbed applications → enquiry
Trade-off
Grade tables sit behind tabs — fewer are visible at a glance
Open concept 01

Concept 02

Technical sheet

The opposite posture. Light paper canvas on a blueprint rule grid, AUDEO crimson as the only accent, and an at-a-glance spec block instead of a hero photo. Nothing is hidden — the full range table and all five industry matrices are on screen.

Talks to
Procurement and QA checking a grade against a spec
Structure
Spec hero → full range table → application matrix → approvals → about (last) → enquiry
Trade-off
Reads as a document, not a campaign — least brand theatre of the three
Open concept 02

Concept 03

Editorial

Brand first. Full-bleed welder photograph behind an oversized "Bonds built to last", warm steel palette instead of AUDEO navy, numbered chapters with alternating imagery, and a horizontal rail for the five wire families.

Talks to
New buyers who do not know the brand yet
Structure
Full-bleed hero → manifesto → 4 chapters → product rail → pull quote → sector strips → split-screen enquiry
Trade-off
Longest scroll; grade lists are abridged per chapter rather than complete
Open concept 03

Mix-and-match is fine. The three share one token system and one behaviour script, so pieces move between them cheaply — for example concept 02's full range table dropped into concept 01, or concept 03's full-bleed hero on top of concept 02's data blocks.

Still open: a transparent AUDWeld logo file (the brochure version ships on a dark plate, so it is framed as a badge in all three), and wiring the enquiry form to the Fluent Forms endpoint audeo.sg already runs — it currently composes to AUDWeld@audeo.sg and mirrors the same text into WhatsApp.

Token provenance and asset credits: brand-spec.md.